Who we are

I started my career out of college in cybersecurity sales. I stumbled into it after meeting a guy at a bar. That turned into a 15 year career selling technology to the government. Now it’s time to add lawn care to the resume.

I've had a lot of people in my family impacted by cancer so when it hit my new family again it was time to step up. My father-in-law was sick and he couldn't mow his lawn so he asked me to help. That's when I decided that this wasn't just about a lawn, but about helping him feel welcome when he comes home. You can see the transformation below.

While cybersecurity isn't going anywhere, neither is lawn care. I believe that lawn and yard maintenance needs to be done responsibly with Florida’s sensitive ecosystem held as a priority. After years of working on my own yard, helping friends with theirs, and even just treating yards for free, it’s time to turn that energy into something that can give back.

As an Orlando local I moved here as a child, went to UCF, met my wife, and we will always call Orlando home. Our goal is to give back. We support the Conway Little League with services and donate back to their maintenance budget. During the holidays we support New Hope for Kids in Maitland as a charity that supports children who’ve suffered through the loss of a parent, sibling, or loved one. It’s a cause close to my heart as someone who could’ve used these services when I was young.

I hope you come on board and help us support these great causes, while also having a lawn to be proud of.

UCF logo with gold and black colors and white outline.
Florida-Friendly Landscaping program logo with a map of Florida, a water droplet, a butterfly, and grass.

What Started It

My father-in-law was sick and he couldn't mow his lawn so he asked me to help. That's when I decided that this wasn't just about a lawn, but about helping him feel welcome when he comes home. I went to work putting all of my skills into practice. Mowing taller, fertilizing responsibly, amending the soil, treating for weeds, preventing bugs and fungus. Doing this all in 6 weeks gave us the results you see here.

That's when others started asking for help. Others were sick, some were struggling, and even Conway Little League just needed some labor, so I stepped up.

I got educated on the tactics, fertilizers, methods, and honed my skills across a variety of lawns in a variety of situations. I have my Limited Urban Commercial Pesticide Applicator License from the Florida Department of Agriculture and Consumer Services and a Green Industries- Best Management Practices certification from the University of Florida IFAS. 

That's when I started building out comprehensive lawn maintenance and treatment plans that can all be done with a higher level of service than others can offer.

UFI FAS University of the Fiordlands logo with white palm trees inside a red circle, surrounded by a blue border.
Seal of the Florida Department of Agriculture and Consumer Services. It features a sunrise over a field with rows of crops, orange trees, cattle, and a lake in the background. The seal includes the text "Florida Department of Agriculture and Consumer Services" and "Est. 1868".
A front yard with brown grass, a small garden bed with plants and mulch, and a white brick house with a bush in front. There is a black car parked in the driveway, and neighboring houses with trees under a clear blue sky.
Front yard with a patchy grass lawn, a concrete sidewalk, a hedge, and several trees, with a house and parked cars in the background.

April 27th

This card allows me to legally treat your yard. If your current service applies fertilizer and doesn’t have this, they’re not licensed.

Front yard of a house with a concrete sidewalk, green grass, bushes, potted plants, and a black car parked in the driveway.

May 17th

June 9th

The Problem In The Market:


Lawn mowing companies can't apply fertilizer and pesticides without the proper licenses. They’re just focused on getting the job done in under 12-15 minutes to be profitable. It isn’t possible for them to take the time to diagnose and fix problems.

Pest control companies sell you fertilizer, weed, insect, and fungus treatments as profitable upsells to your basic pest service. You're lucky if they show up monthly, most are quarterly. Small problems can turn into big ones in just a couple of weeks. You need more frequent visits.

No one else can put them all together into a comprehensive, environmentally responsible way with a true service focused approach. With more tools available that a lawn mowing service and more visits than a pest control company, we are your single source for everything about your lawn.

A well-maintained front lawn with striped grass, a sidewalk, and houses with brick and siding exteriors, trees, and bushes under a partly cloudy sky.
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